BORDADÊRA LOGO
Client
Bordadêra Atelier
Scope
Brand identity design
Details
Bordadêra is a small atelier that manufactures and sells embroidered goods.
The mood board for this project had a lot of sleek-looking logos and pastel colours.
In the reference, the client sent me a logo I designed some time before, Myneral, which was a nice surprise.
The client made it clear they didn't want any soft or overtly feminine type, as it's common in these sorts of businesses.
Their references were modern and straightforward. They also liked having shapes to support the logo, so I sent them some studies with all that in mind.
Colour studies elaborated on the sort of pastels they sent as a reference (as seen on the mood board), and with the chosen logo, I did some more studies with varying options, including some that were not in the pastel range. So they could see other possibilities and make a more informed choice.
The client picked pastel blue as the primary colour to go with the already agreed-upon black type. I chose the other colours to complement their preference for the greens they saw previously.
