ESTANTE VIRTUAL REDESIGN
Client
Estante Virtual
Scope
Brand identity redesign
UI/UX design
Details
Estante Virtual is an online bookshop that connects old/used book sellers and buyers in a B2C format.
Estante Virtual is an online bookshop specializing in used and rare books.
The main idea was to take the focus from the word virtual and put it on the word estante (shelf, in English). Also, change what was a very greyish website and help it look a bit sleeker overall.
Our benchmark included many indirect competitors: big bookshop brands.
The main takeaway was to keep the font sans-serif, maintain the lowercase and come up with a recognizable icon.
The chosen font is Galaxie Polaris Heavy. Easy to read, has great scalability, is round and really pretty. The hierarchy of the logo is defined by a simple change in opacity.
The main colours represent one of the company's ethos: sustainability.
Even though green as a colour for eco-friendly designs is well overused, it is cliché for a reason: it works.
Secondary colours were chosen to be vibrant and very different from each other, but still look exciting in contrast with the old gray.
This PDF was used when I presented the new brand to the whole company at a results meeting. It includes examples of illustrations I created and some more branding information (in Portuguese).
I presented this research in a managers' meeting where we decided which features to keep, which others to adopt and what to get rid of in the, then-current, version of the site.
Being able to write CSS, I usually created guides to help programmers create and keep a pixel-perfect design online.