TRIPDEO WEB APP
Brand identity design
Web app to search and plan your travels with the help of curated guides and exclusive videos showcasing locations
The project started with a proposed change to the logo the company used.
I fixed a bit of the kerning, made a slight change to the letter 'r' and took the icon with poor readability out of the logo altogether.
The next step was organizing the project in a feasible way for my and the developers' work.
I proposed a 3-part experience where the user:
- first goes through the search flow;
- picks what they'd like to visit on their trip;
- plans an itinerary, as loosely as they'd like, that they can carry around during their travels - with reminders and tips.
It took a while to settle for the brand identity. There were many studies, 5 of which you can see below.
Because many ideas were floating around, I did my best to summarize the stakeholders' views in each study.
"Some 80's pastel would be nice."
"I really love the idea of the little icon."
"Can we have more of those icons?"
"I think we need to see something completely different to be sure."
"I think Japanese people would really respond to this."
*sends me a photoshoot of people in the office making a little p and a little d with their hands*
Here is an example of one of the many brand books we created.
Once the brand identity was a bit more solidified, I started working on the app.
Because the company was very well equipped with photographers and videographers, beautiful imagery had to be placed wherever possible without messing with the user's ability to find what they wanted.
Planning a trip can be stressful in and of itself, so our search flow had to be simple and have only relevant and helpful filters.
Everything the user saw could be saved and later managed on the planner part of the app.
There were partnerships in place to allow users to buy or reserve attractions ahead of time and then show their electronic tickets on the app at the venue.