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Estante Virtual - Identity overhaul
During my tenure, Estante had 3,5 million monthly visits, 2,400 registered shops, 4 million registered users and sold 10,000 books a day (1 book every 5 seconds).
My main goal was to make the brand and sub-brands bright, colorful with a bit of seriousness still showing, but not obscuring the fact that purchasing books should be a pleasurable activity.
Old brand and colors:
I created and implemented guidelines, with style guides, that included CSS when needed, for:
- Illustration usage
- Marketing campaign design
- Front-end of the e-commerce
- Front-end of the business-side dashboard.
I also organized and redesigned user flows and interface for the business-side dashboard.
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